As businesses embrace technology, artificial intelligence (AI) is emerging as a game-changer in targeted business development and marketing. AI enhances personalised customer experiences by analysing behaviour and tailoring interactions, complementing traditional outreach methods such as cold calls and emails. It also identifies high-quality leads, prioritising them based on their likelihood […]

Three university students have created a cybersecurity programme towards fighting attacks that have risen sharply due to increased online transactions and activities. The application is designed to offer real-time monitoring and analysis to detect, prevent, and address security threats against local Kenyan businesses and individuals. The App is set to […]