Innovative technology brand TECNO has not been left behind as it launched the TECNO PolarAce Imaging System (hereafter referred to as TECNO PolarAce), its debut imaging system with Sony Imaging Chip CXD5622GG, enabling 4K 30fps full-scene AI-NR HDR video for the first time in the industry.
The system, which TECNO unveiled at its futuristic Mobile World Congress (MWC) in Barcelona 2024 showcase, will first be available in the upcoming CAMON 30 Premier 5G, set to launch in the second quarter of 2024, bringing a new pinnacle of mobile video imaging to users around the world.
The gadget that sees its camera capture every detail clearly, is a good tool for Sports Journalists as well, in covering sporting events as Techno’s AIoT Marketing Manager Shuyi Hao expounded.
“CAMON 30 Premier 5G, has quality high resolution camera specs that will be beneficial to sports enthusiasts across the board including fans and players because it captures clear pictures and videos,” she said after demonstrating how the gadget works from the Techno stand during the MCW in Barcelona.
Rightly so, AI-powered software in Europe has been used to process historical data on players’ performance to predict their potential and market value before a sports club decides to invest in them!
What’s more, adoption of tools based on AI can be of immense benefit to players, by and large, as they work to mitigate any bias during recruitment and help ascertain hidden talent even in countries where a specific sport is not particularly practiced.
We scraped up an acquaintance with Seville FC Chief Data Officer, Elias Zamora Sillero, who spoke vividly on how AI has propelled sports, and indeed football, to greater heights.
“AI has enabled scouting, as well as bolstered play as a result of data collected from GPRS vests. Today, one can gauge speed, tackles, passes completed from players,” Sillero told Capital Sport in Barcelona.
Sillero, who was speaking on the sidelines of the 2024 Mobile World Conference (MWC) in Barcelona, Spain remarked that his professional goal is to extract the economic value present in data by means of the generation and implementation of optimal business decisions based on algorithmic rational forecasting across a wide spectrum of fields.
The driven force of his career has been always the participation and leadership of projects in which specialists with different backgrounds and cultures work all at once to add value and reach common objectives.
“In this framework, the combination of technical, management, and communication skills is essential to succeed,” says Sillero.
“I am trying to make something meaningful with the data, this is my business every day. Information can be everywhere, starting from ticketing and which player should play where.”
“Today, thanks to technology, the data that we have with us, we can be able to know exactly the speed, how many times a player makes an effort, how many times he makes a tackle on the opponent and how many fans attend matches.”
In matters scouting, Sillero goes on to explain that Sevilla has a tradition since 2019: “We use data and technology to scout, detecting prospective talent, use technology to find talent, we use quantitative data, how many games played, passes, all the things that can give numbers.”
“However, opinions of human beings are meaningful information, this is the point we were in 2023, tracking the player, financial data of the player, evaluation how good the players are, but what about the opinion of how to know if a player is a leader, charismatic or not, so the opinions which are not measurable can be meaningful thanks to AI,” continued Sillero.
Sillero says their team work with universities to create algorithm methodology. “We have one of the largest data-base of players in the football world, in the last five years we have looked at data of more than 200 players to extract meaningful information. The data will enrich how we can identify a player.”
–Lessons African countries should emulate–
So how do Sevilla FC use AI to engage with fans and what lessons can Africans draw from advancement in technology?
“In the case of Sevilla, we have the stadium sold out because of season tickets, so we identify ticket holders that will not come to the stadium, and agree if it can be sold to fans available and share revenue. AI will show us high probability who will not come to stadium,” explained Sillero.
On his part, Kevin Farrar, the Head of Sport Partnerships at IBM UK, with over 36 years of work experience, has a strong background in entrepreneurship, business development, event management, and leadership.
With an apparently insatiable appetite for success, Kevin has worked at IBM in various roles, including Developer Outreach Leader, Marketing Analytics Lead, and Portfolio Marketing Manager.
He has also worked at IBM in the United States as a Developer Outreach Leader and IBM Marketing Analytics Lead. Kevin’s expertise lies in software development, cloud computing, and start-ups.
–Life before AI–
Colchester-based Kevin who graced the 2024 MWC said: “We have been partners with Wimbledon since 1990 and this is 34 years of partnership with tennis. There was no AI in the 1990s, so now thanks to the new technology, we collect data and use that to reach out to fans around the globe.”
Asked why technology is key in enhancing spectator experience, Kevin continued: “It’s easy for fans to get tickets from genuine platforms. We also use AI to engage the fans.”
–About MWC Barcelona—
MWC Barcelona is the largest and most influential event for the connectivity ecosystem.
Whether one is a global mobile operator, device manufacturer, technology provider, vendor, content owner, or are simply interested in the future of technology, the event was worth attending.
Why? It’s the one time of year where everyone who’s anyone comes together under one roof.
Tens of thousands of senior executives from the top global companies, international governments and trailblazing tech businesses converge at MWC Barcelona to make decisions.
It’s the place to find out where the industry, your business and your career are headed.
